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Case study 2: Radio Stations 1  2  


"Without sms2email we would not be so close to our listenership. Our listeners have commented to me that they like the interaction that text messaging brings."

Scott Richards  (programme controller Magic 105)



Magic 105

Magic 105 is a user of sms2emails services and have found it invaluable in keeping listeners involved. Gone are the days where they had one mobile phone, sitting in a studio receiving just a few SMS messages.

Since setting up sms2email the number of txt messages received has increased from 200 a month to 1000s. The use of keywords allow the direction of SMS's to presenters mailboxes. Magic 105 listeners like to interact with the station and previously people would be holding on the phone to enter competitions. sms2email solves the problem as an SMS is quicker to send than phoning the station.

Magic 105 has successfully used the service for offering discounts to station events. They often send 1000s of text messages offering discount upon presentation of the phone and text message. Programme Controller, Scott Richards said "Without sms2email we would not be so close to our listenership. Our listens have commented to me that they like the interaction that text messaging brings".
     





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